Alex S. Yu

i. I work as a fashion designer.

ii. I do this creative work because:
I love to create a story and vibe from my imagination through tangible and wearable garments.

iii. Personal qualities that help me in my work are:
Creativity, self-motivation and optimism.


iv. The greatest challenges around doing this work are:
The long hours, the endless economical struggles and the loneliness sometimes.

v. Creative childhood hobbies:

vi. Other creators who inspire you:
Rei Kawakubo of Comme des Garcons.


vii. Training that has helped me succeed in this career:
My education at London College of Fashion and Blanche Macdonald Centre.

viii. The biggest myth about this type of work is:
The biggest myth is that the job is glamorous and full of sparkles and razzle dazzle but it’s actually filled with long hours and a tremendous amount of hard work.

ix. Some proud career moments:
Being featured on Vogue, showing my collection at London Fashion Week and Amazon Tokyo Fashion Week.

x. If you want to work in my field, I suggest that you:
Are prepared to work very hard and have a clear and precise idea of what you are trying to express with your clothing.

xi. A professional goal I have for the future:
Expand my business and gain retailers worldwide.

xii. If you want to see my work, go to:
My website at and instagram Alex S Yu Instagram

Photographer: Grace Liu
Creative Director and Styling: ALEX S. YU
Make Up and Hair : Joyce Yeh
Set Assistants: Fanny and Belyz
Models: Mehki, Onosholema and Rayian


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