i. I work as a fashion designer. I have two lines – Allison Wonderland and Pillar. Allison Wonderland came first; it is clothing for work, events and everyday living. There are lots of colours and prints in feminine chic styles. Pillar is an eco focused line with more laid back weekend styles, like looking chic at the playground.
ii. I do this creative work because I need to create! I have the urge to make things. I am always thinking of other things I’d like to do, but I can’t think of anything.
iii. Personal qualities that help me in my work are determination, a good work ethic and an open mind.
iv. The greatest challenges around doing this work are you can never stop hustling. Just when you think you’re wholesaling to the perfect amount of stores, your best one will close, then another one. You’ve got to be constantly looking for new outlets for your work.
v. Creative childhood hobbies – sewing, repurposing old clothes, drawing, playing with dolls.
vi. Other creators who inspire you- I am so inspired by how many creative people there are out there. I love seeing all different disciplines of work and the colours and shapes in their work. Not just fashion but jewellery, ceramics, textiles, print making, weaving, cooking, etc…!!!!
vii. Training that has helped me succeed in this career was going to school at Kwantlen College, it taught me the basics. A lot of the skill from this job comes from hands-on experience. There is a lot of trial and error.
viii. The biggest myth about this type of work is it’s glamorous. I’m constantly covered in threads and fabric lint. And I don’t spend that much time designing. When I do design, there are so many factors to take in to consideration that you can’t really just design whatever you want.
ix. Some proud career moments: whenever I see a women wearing one of my pieces out in the world. I never cease to get excited about that. When a women feels great about herself in something I made- that is it!!
x. If you want to work in my field, I suggest that you go to school then work for someone else to learn all the ins and outs. Intern with as many companies as possible.
xi. A professional goal I have for the future: I am terrible future goals. I’m always thinking ahead to the next season but have a hard time thinking ahead any further than that. I’d always like to get more wholesale accounts and have a better social media presence.
xii. If you want to see my work, go to Allison Wonderland and come to Nifty for Fifty on April 15th. It’s our annual clear out event and it’s super fun.