Coco Your Cakes
Countdown to one sweet launch. On August 14th, Lyndsay Sung – one of Vancouver’s hyper-creative baker bloggers – will see the release of her first cookbook: Coco Cake Land: Cute and Pretty Party Cakes to Bake and Decorate, published by Roost Books.
Inside you’ll find photos of her gorgeous designs, baking tips, recipes and instructions for delicious creations like: Typography Love Cake, Rainbow Unicorn Cake, Pom-Pom Party Cake, Coffee Swiss Meringue, Pink Lamb Cake and Cactus Guy Cake.
Sung has inspired readers of her Coco Cake Land site with her designs and her tutorials. She also weaves in a chronicling of her day to day life, which, after diagnosis in 2015, included a battle against breast cancer. ‘My prognosis is good,’ she now writes, ‘and I am feeling pretty good about life, and cake!’
Over the years, Creators Vancouver has enjoyed our interviews with Sung. “I’ve always loved the look of cakes,” she told us, “and what they signify for me: the nostalgia it triggers in me of celebrating with family, feeling loved, or creating something special for a friend or loved one.”
“A lot of my work is solitary,” she added, “but when I post online through my Instagram or blog, I’m able to converse and build relationships with many people from around the world. I genuinely enjoy this aspect of it, which has helped my business expand into more than just making cakes.”
We asked Sung what advice she would offer to others looking to work as professional creators ..
1. “Work hard and create something of quality.
2. Come up with ways in which you could monetize it if you like. For example, if you love making crafts, start an online Etsy shop and sell them.
3. Never stop reading or exploring or learning.
4. Try out different things if you’re able to, and see what you fall in love with. I’ve also had one million random jobs.
5. Be genuine and authentic.
6. Build a community around you, by reaching out to others in your field, whether it’s emailing a business you admire to say hi or commenting on their Instagram.
7. Create great work and make things you care about.”
Here’s to a successful book launch for Sung and to many happy baking hours for her readers.
Written by Elizabeth Newton
Photos: Lyndsay Sung