Freudian Sips

‘While writing a prescription for a woman who was especially weighed down by the financial burden of the treatment, I was interested to hear her say suddenly: ‘Please do not give me big bills, because I cannot swallow them.’ Of course she meant to say pills.”

Here is Sigmund Freud offering his own example of a parapraxis, or slip of the tongue. With all that psychology has evolved over the decades, people still talk about ‘Freudian slips’ or seemingly accidental blurts that might just be revealing something about our subconscious thoughts and feelings.

Two more slips from Freud’s own writings:

‘Two women stopped in front of a drugstore, and one said to her companion, “If you will wait a few moments I’ll soon be back,” but she said movements instead. She was on her way to buy some castoria for her child.’

‘Having occasion to write the name of a girl mentioned by a patient, he wrote not Ethel but Ethyl. It happened that that the girl in question was rather too fond of drink, and in Dr. Brill’s mood at the time this characteristic of hers stood out with conspicuous significance.’

Now, Dr. Brill and Sigmund have new meanings to consider in the creation of Freudian Sip – a recently bottled white wine from the award-winning Therapy Vineyards in Naramata. In it, you’ll find ‘intense aromas of green apple, citrus zest, petrol and tropical fruit, that meld with the concentrated flavors of lemon rind, peach and red apples on the palate.’

Freud’s Ego is another recent Therapy blend of 63% Merlot, 28% Cab Sauv and 9% Cab Franc. ‘Deep raspberry in colour, this wine is matched with black currants, white pepper & leather on the nose. Followed up by toasty oak and dark chocolate aromas, the palate has great focus towards the soft tannins and toasty complexity.’

Steven Latchford is the head Winemaker behind a range of Therapy wines that include Reds, Whites, Rose and Bubbles. Here’s a look from lifeofluke at the Naramata Bench Wine Region, Therapy Vineyards and some of the other winemakers in the region.


Header Image: From Son of Man. René Magritte. 1964


Russell Hackney


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Elizabeth Newton

Elizabeth Newton