Lyndsay Sung +

i. I work as a:
baker, cake designer, photographer and blogger at

ii. I do this creative work because:
all of my interests seemed to converge into one place. My work encompasses baking, illustration, photography, writing, eating!

iii. Personal qualities that help me in my work are:
My sense of humour and interest in other people. A lot of my work is solitary but when I post online through my Instagram or blog, I’m able to converse and build relationships with many people from around the world. I genuinely enjoy this aspect of it, which has helped my business expand into more than just making cakes.


iv. The greatest challenges around doing this work are:
Self-discipline, working from home can be a challenge. I work best with scary deadlines! Working alone can be… lonely, but again I tend to reach out to other bloggers or online friends when I need to.

v. Creative childhood hobbies:
I used to draw constantly, and write stories. I drew all the time, it was my obsession.

vi. Other creators who inspire you:
There is a staggering amount of talent out there! I admire creators who are original in their work or just incredibly talented at what they do but also I love those who have an original and compassionate voice. I also tend to follow a lot of genuine and funny people on Instagram. People who spring to mind are Katherine Sabbath, Kindah Khalidy, Miranda July, Julia Turshen… lots of amazing cake designers and food bloggers too! Movies inspire me a lot too. I’ll see something and just get so enthralled that I can’t stop reading about minute aspects of the film production or interviews with actors or wardrobe designers or composers.


vii. Training that has helped me succeed in this career:
I have degrees in Women’s Studies and Integrated Media, where I focused on music, photography, installation, video art, and my job has ended up being a feminist baker/cake designer/photographer. I am a self-taught baker, and have always been a feminist before I knew it had a name – so I don’t know specifically if my training alone has helped with my success. I would say my drive to be a good and compassionate person has opened more doors to me than climbing any sort of work-related ladder.

viii. The biggest myth about this type of work is:
My work has so many facets so it’s hard to say what a type of myth could be. I suppose when one hears the word “blogger” they might think that’s not a real job – but you can make a living as a blogger!

ix. Some proud career moments
My proudest moments would be getting my book deal (my cake book comes out in August 2018 on Roost Books), being named Yahoo’s Food Blogger of the Year in 2016, being asked to speak on a panel of favourite food bloggers at Cherry Bombe Jubilee 2017 (a women in food conference in NYC).

x. If you want to work in my field, I suggest that you:
Work hard at creating your own original style and voice, be open to sharing information, and building genuine relationships and friendships with fellow bloggers.


xi. A professional goal I have for the future:
I’d like to make another cake book! I’m very proud of the first one and I can’t wait to hold it in my hands once it’s printed! I feel like with a second book, because I have experience in making one now, I would be able to work much more efficiently and I’d know what to expect! And I’d also like to try writing a novel, and illustrate and write a children’s book.

xii. If you want to see my work, go to: or follow me on Instagram @cococakeland

Lyndsay’s Upcoming Book!

* Photos  – Lyndsay Sung


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