Playing With A Full Deck

It’s not so easy taking a leap into your own creator business. Will people value what I’m doing? Will they be willing to pay me?

Clearly there are no sure bets, but it helps to learn what you can about the market: potential buyers, competitors, pricing. Creators can save a lot of time by consulting the research that others have already done for them.

One great resource is the Small Business Accelerator reports created by Aleha McCauley, the Community Engagement Librarian from the Irving K. Barber Library at UBC. She and her team have developed over one hundred Accelerator Guides which offer market research, sample marketing strategies, industry associations and step by step business plans relevant to specific careers in specific industries.

Amongst these SBA Guides, you’ll find guides for businesses in: a) Arts and Culture, b) Craft & Production and c) Food & Drink. You might be interested in starting a business in photography, teaching music, performing, baking, making furniture, fashion, jewellery…

The SBA Guides

Say, for instance, you were interested in designing and selling jewellery.

You’ll find links to relevant books:

jewellery books

There are industry stats:
• In 2010, the total revenue of the Canadian jewelry industry was estimated to be $2.9 billion.
• Global sales of jewellery are expected to be greater than 285 billion by 2020, up from 170 million in 2013
• The largest jewellery markets are in China, India and the US
• The US and China will drive the market for diamond and gold production.

Links to useful industry resources:
Canadian Jeweller Magazine

Craft Council of BC

And sample marketing ideas:

Jewellery Marketing Plans


Whatever your goals, the SBA Accelerator Guides are a great way to start thinking about how best to shape your own creative business.

Written by Elizabeth Newton

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