If You Build It

Will they come?

With umpteen choices for entertainment, what is it that brings people to any one arts event? Artists put so much time into creating their works. What can they do to encourage the public to come and see their offerings?

The National Endowment for the Arts has conducted research on what it is that motivates people to attend arts events. Here it is summarized, along with their ideas on how to attract missing audiences.


why go infographic


Rescued Neon


Film Noir Festival

Elizabeth Newton

Elizabeth Newton